Why You Need an Autoresponder for your
Internet Business
You will read in many places that "The
Money Is In The List", and
autoresponders make these lists for
you.
The
Autoresponders will then tend to
these lists throughout your Internet
Marketing career, based on how you set
them up.
Once set up, they are
automatic which frees up your time to
attend to other business matters
The
usual format to get leads is by using
"capture" or "splash" web pages
containing a Form requiring an email
address and other information if
necessary. The length of these
web pages can be contained in a
"1-fold' (that is where you do not
have to scroll down on a web page) or
can carry on, for what seems
like, forever. It is said that a
"2-fold" web page is the ideal
response size. Short and easy to
read generally, however the content is
really what is the most important.
You
often get emails offering you free
E-Books, Newsletters or Know-How
Articles. When you click on the
link you are required to at least give
your email address. That is
email harvesting and your email
address is a lead, which will find its
way into an autoresponder and you have
made your way onto someone's prospect
list.
Another way to get leads is to offer a
service. The most common service
is giving away free Web Tools that are
generally required or extremely useful
when making web pages, operating
programs - like keyword finding, and
autoresponders too. We subscribe
to several services that generate
anywhere from 800 to 2000 leads per
day. We then load these
addresses in to an autoresponder for
verification. That is called
double opt-in. If you pass this
step your are taking a chance on not
having any records to prove that a
prospect did apply for your service or
subscription.
Very often, people forget that they
have given out their email address or
give it out so frequently that they
lose tract of where they did this.
Then, if their email address has not
been double opted and they report you
to your Internet Service Provider as a
spammer you could lose your email
service. Yikes! So, it is
best to double opt-in your leads.
If you have your own website and use
your Domain email, and you have been
reported as a spammer, your Website
Host will generally be more lenient on
you however, it only takes 2 or 3 bad
reports and you could lose that email
address as well. So be aware and
take this extra step. Use your
Domain email address or Gmail so your
offers can be received.
Try
to respond to your leads as soon as
possible . This lessens the
chance of your prospect forgetting who
you are or what you offered to them. |
Then the beauty of working with an
autoresponder really kicks in.
You have to write email letters.
First to thank your prospect for
signing up with you and then second to
fulfill whatever service or
subscription you offered them.
Then another email to inquire if what
they received from you met their level
of expectation, and a backend offer
tagged into that email. A
backend offer is another "opportunity"
that you just happen to have on hand.
If you don't have any opportunities
look around at the Free Sites and
chose a good service for them, until
you find another opportunity that you
feel is good for both of you and them.
Too often this is
where the abuse of a prospect list
comes in. We have seen as many
as 30 or so emails from the same
marketer come through our email daily.
Of course, you have to put a stop to
that but it just goes to show, some
people seem to lose all sense of
discernment
when it comes to email and the chance
to make a buck
Use
your common sense. How often do
you appreciate opening up your email
account to find a gazillion emails
waiting for you? We have
gotten to know some of these marketers
names like family as they send 1 to 3
emails daily. That is really
nuts. It is the best way to lose
credibility with your prospects.
It
is recommended that you do not use the
email ads the programs prepare for
you. Generally, they tend to be
too self-serving and generalized.
Research the program you want to
present, think about what appealed to
you, review the benefits and then try
to write the simplest email ad you can
using the information you have
determined. This takes a little
practice and no one is perfect, so
don't sweat it, but at least try to
make your email ads personalized,
informative and s h o r t. Your
subject line will generally determine
if your prospect is going to open up
your email. So don't be stupid
here. Sorry, but there are so
many stupid subject lines sent out
everyday and it is so futile.
Focus on what appealed to you.
That is probably what will appeal to
someone else too. Capitalize
each word. Try to stay within 60
characters. Do not use ?? - ### - @@@
and such like. Dumb. If
you use a text email ad more folks can
open these up. HTML ads are
generally more appealing but you don't
know how old the computers are which
your prospects are using, never mind
what programs. If you want
everyone to be able to open up your
emails, the text version is a better
bet.
Facts: Most Internet Marketing
is done with a lease type
autoresponder and Aweber is the most
popular of the them all. Their
rates start at $19.95 US per month and
these rates will increase as your
prospect list grows. It is a
cost of doing business. Do a
Search to find more of these Companies
to compare them.
We are offering a Free
Autoresponder for the new business
or small business owner.
It
has most of what Aweber is offering
you. What it doesn't offer, you
probably wouldn't use anyways as it is
very sophisticated. If you would
like to read all about it simply fill
in the following form and we will
release this information to you
immediately.
This offer is not appropriate for
big business.
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