You Need an Autoresponder for your Internet Business

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You will read in many places that "The Money Is In The List", and autoresponders make these lists for you.

The Autoresponders will then  tend to these lists throughout your Internet Marketing career, based on how you set them up.  Once set up, they are automatic which frees up your time to attend to other business matters 

The usual format to get leads is by using  "capture" or "splash" web pages containing a Form requiring an email address and other information if necessary.  The length of these web pages can be contained in a "1-fold' (that is where you do not have to scroll down on a web page) or can carry on,  for what seems like, forever.  It is said that a "2-fold" web page is the ideal response size.  Short and easy to read generally, however the content is really what is the most important. 

You often get emails offering you free E-Books, Newsletters or Know-How Articles.  When you click on the link you are required to at least give your email address.  That is email harvesting and your email address is a lead, which will find its way into an autoresponder and you have made your way onto someone's prospect list.

Another way to get leads is to offer a service.  The most common service is giving away free Web Tools that are generally required or extremely useful when making web pages, operating programs - like keyword finding, and autoresponders too.  We subscribe to several services that generate anywhere from 800 to 2000 leads per day.  We then load these addresses in to an autoresponder for verification.  That is called double opt-in.  If you pass this step your are taking a chance on not having any records to prove that a prospect did apply for your service or subscription. 

Very often, people forget that they have given out their email address or give it out so frequently that they lose tract of where they did this.  Then, if their email address has not been double opted and they report you to your Internet Service Provider as a spammer you could lose your email service.  Yikes!  So, it is best to double opt-in your leads.  If you have your own website and use your Domain email, and you have been reported as a spammer, your Website Host will generally be more lenient on you however, it only takes 2 or 3 bad reports and you could lose that email address as well.  So be aware and take this extra step.  Use your Domain email address or Gmail so your offers can be received.

Try to respond to your leads as soon as possible .  This lessens the chance of your prospect forgetting who you are or what you offered to them.

 

 

 

CopyrightęPresenter Media-Autoresponderes handle all of Your Internet Marketing Leads

Then the beauty of working with an autoresponder really kicks in.  You have to write email letters.  First to thank your prospect for signing up with you and then second to fulfill whatever service or subscription you offered them.  Then another email to inquire if what they received from you met their level of expectation, and a backend offer tagged into that email.  A backend offer is another "opportunity" that you just happen to have on hand.  If you don't have any opportunities look around at the Free Sites and chose a good service for them, until you find another opportunity that you feel is good for both of you and them. 

Too often this is where the abuse of a prospect list comes in.  We have seen as many as 30 or so emails from the same marketer come through our email daily.  Of course, you have to put a stop to that but it just goes to show, some people seem to lose all sense of discernment when it comes to email and the chance to make a buck

Use your common sense.  How often do you appreciate opening up your email account to find a gazillion emails waiting for you?   We have gotten to know some of these marketers names like family as they send 1 to 3 emails daily.  That is really nuts.  It is the best way to lose credibility with your prospects. 

It is recommended that you do not use the email ads your programs prepare for you.  Generally, they tend to be too self-serving and generalized.  Research the program you want to present, think about what appealed to you, review the benefits and then try to write the simplest email ad you can using the information  you have determined.  This takes a little practice and no one is perfect, so don't sweat it, but at least try to make your email ads personalized, informative and s h o r t. 

Your subject line will generally determine if your prospect is going to open up your email.  So don't be stupid here.  Sorry, but there are so many stupid subject lines sent out everyday and it is so futile.  Focus on what appealed to you.  That is probably what will appeal to someone else too.  Do not capitalize each word, that is considered shouting.  Try to stay within 60 characters. Do not use ?? - ### - @@@ and such like.  Dumb.  If you use a text email ad more folks can open these up.  HTML ads are generally more appealing but you don't know how old the computers are which your prospects are using, never mind what programs.  If you want everyone to be able to open up your emails, the text version is a better bet.

So you understand now, why you need an autoresponder - right?

Facts:  Most Internet Marketing is done with a lease type autoresponder and Aweber is the most popular of the them all.  Their rates start at $19.95 US per month and these rates will increase as your prospect list grows.  It is a cost of doing business.  Do a Search to find out more about these Companies to compare them.

TrafficWave.net offers an  Autoresponder service for your business on a fixed monthly rate of $17.95, regardless of how many subscribers you have

This autoresponder is very user friendly.  It allows you to track all of your advertising, marketing and promotions which is a big plus.  Try it out for 30 days free so you can make up your own mind on how  autoresponder fits your business budget and start growing your List today.

There are other websites which Autoresponders as well.