To Use Or
Not to Use Google
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by Harvey Segal
We belong to
an Internet community that sends
emails to us everyday. 35 of
them to be exact . We diligently open
up each and every email, read it and
then click on the link provided in the
email. By doing this routine, we
in turn get to have the same people
that emailed us, read about what we
are doing and offering. So it is
a win-win for all of us.
reprinting one of the emails that
arrived as we do not see how we could
add to it, without changing the tone.
Maybe you have already received it
too. If you have, thanks for
coming by and suggest that you might
look at some of our other pages seeing
as how you are here.
This is the
email which says:
You read that right.
Google to push off.
I no longer
want my online business to depend on
its ever changing whims as to what
makes a good or bad ranking.
I don't want
to spend time collecting thousands of
backward links then find that they are
probably worthless because the anchor
text does not contain a suitable
keyword, or the site does not have
sufficient page rank, or whatever the
latest algorithm is.
I don't want
to buy expensive cloaking tools and
run the risk of penalization.
I don't want
to be bothered about whether a domain
has a static or dynamic IP address or
have to use different hosts to make a
network of minisites.
you say ? You don't need fancy tricks
- just provide good relevant content.
My answer ?
I have a huge
content site devoted solely to
ClickBank, the only one of its kind.
If you wanted to find the most
relevant content for a search on the
keyword 'ClickBank' don't you think
that would be at the top ?
used to agree with you.
It was ranked
number 2, with only ClickBank.com
itself at number one.
Today it is
ranked ... wait for it ... number 426.
It is beaten
out of sight by sites which have
do with ClickBank but happen to
mention that keyword once.
I asked a
search engine expert about this and he
suggested that it was due to keyword
density, in other words too many
mentions of the word ClickBank.
Well that has
to be the case - the site is after all
a 'Complete Guide to ClickBank'
His advice -
try replacing the word ClickBank
occasionally e.g. use 'CB'.
That was the
last straw and became the inspiration
for me to develop a revolutionary
approach to getting traffic.
It led to me
being called 'The Guru who said
goodbye to Google' in the marketing
And this new
It uses some
of the fundamental pillars of Internet
marketing that you already know -
techniques which will never become
But they are
combined together in a new way and
with a viral twist that you won't have
giving out free information in a
certain way and I show you how exactly
in my book, The Ultimate SuperTip.
And just to
illustrate the principle: the book is
free and you can reproduce this
article and change the URL to
point to your own rebranded version..."
Well, we have
experienced some of what is happening
at Google as well and totally
sympathized with what Harvey was saying.
We were also curious as to what he
planned on doing about it, 'cause maybe
we could adapt it to suit our game
This is good...
he seems to have turned things around well -