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To Use Or Not to Use Google

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by Harvey Segal

We belong to an Internet community that sends emails to us everyday.  35 of them to be exact . We diligently open up each and every email, read it and then click on the link provided in the email.  By doing this routine, we in turn get to have the same people that emailed us, read about what we are doing and offering.  So it is a win-win for all of us. 

We are reprinting one of the emails that arrived as we do not see how we could add to it, without changing the tone.  Maybe you have already received it too.  If you have, thanks for coming by and suggest that you might  look at some of our other pages seeing as how you are here. 

This is the email which says:

"Good Bye to Google

You read that right.

I've told Google to push off.

Stop spidering me.

I no longer want my online business to depend on its ever changing whims as to what makes a good or bad ranking.

I don't want to spend time collecting thousands of backward links then find that they are probably worthless because the anchor text does not contain a suitable keyword, or the site does not have sufficient page rank, or whatever the latest algorithm is.

I don't want to buy expensive cloaking tools and run the risk of penalization.

I don't want to be bothered about whether a domain has a static or dynamic IP address or have to use different hosts to make a network of minisites.

What's that you say ? You don't need fancy tricks - just provide good relevant content.

My answer ?

Nonsense.

I have a huge content site devoted solely to ClickBank, the only one of its kind.  If you wanted to find the most relevant content for a search on the keyword 'ClickBank' don't you think that would be at the top ?

 

(email continued)

Well Google used to agree with you.

It was ranked number 2, with only ClickBank.com itself at number one.

Today it is ranked ... wait for it ... number 426.

It is beaten out of sight by sites which have nothing to
do with ClickBank but happen to mention that keyword once.

I asked a search engine expert about this and he suggested that it was due to keyword density, in other words too many mentions of the word ClickBank.

Well that has to be the case - the site is after all a 'Complete Guide to ClickBank'

His advice - try replacing the word ClickBank occasionally e.g. use 'CB'.

No way.

That was the last straw and became the inspiration for me to develop a revolutionary approach to getting traffic.

It led to me being called 'The Guru who said goodbye to Google' in the marketing forums.

And this new approach ?

It uses some of the fundamental pillars of Internet marketing that you already know - techniques which will never become obsolete.

But they are combined together in a new way and with a viral twist that you won't have seen before.

It includes giving out free information in a certain way and I show you how exactly in my book, The Ultimate SuperTip.

And just to illustrate the principle: the book is free and you can reproduce this article and change the URL to
point to your own rebranded version..."

Well, we have experienced some of what is happening at Google as well and totally sympathized with what Harvey was saying.  We were also curious as to what he planned on doing about it, 'cause maybe we could adapt it to suit our game plan. 

This is good... he seems to have turned things around well - (link).

Test